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EAST COAST’S CUT-PRICE FIRST CLASS UPGRADES ARE A WEEKEND WINNER!

02/09/2011

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New lower prices open up complimentary service to more customers

It’s been a First Class hit with travellers – and now it’s available at a new low price!

Train operator East Coast is cutting the cost of upgrading to First Class on many of its trains at weekends, to encourage those who’ve not yet sampled its recently-launched complimentary food and drinks service to try it for themselves.

From Sunday 4 September, customers travelling Standard Class with East Coast between either London or Stevenage and destinations including Doncaster, Selby, Brough and Hull will see the price of upgrading on the day cut to just £15 per single journey, a 25 per cent reduction on the current £20 upgrade.

Those whose journeys are wholly between Peterborough and any station to the north – including York, Leeds, Darlington, Newcastle and all East Coast destinations in Scotland – can also benefit from an upgrade to enjoy all the comfort and style of First Class for just £15 – also offering a 25 per cent saving compared to the current £20 price.

East Coast Commercial and Customer Service Director Peter Williams said: “We’ve been very encouraged by the positive reaction from customers who’ve sampled our new complimentary food and drinks service in First Class for themselves.

“Now we want to encourage more people who perhaps haven’t considered upgrading to First Class to give it a try.

“With reduced prices to upgrade to First Class and all the benefits including more comfortable and spacious accommodation, a recently introduced Quiet Coach, and of course our complimentary food and drinks service, we look forward to welcoming more new customers to enjoy First Class on East Coast.”

The new complimentary on-board service, featuring hot meals on weekday morning and evening trains, and the new Quiet Coach, has already helped the train operator to achieve a 24 per cent rise in passenger journeys made in First Class since the improvements were launched on 22 May.

East Coast also launched a new timetable on 22 May, which added 117 extra services every week and more than three million additional seats to its route.

ENDS

Notes to Editors

Customers travelling in Standard Class using valid Anytime, Off-Peak, Super Off-Peak or Advance tickets can upgrade to First Class accommodation, subject to availability of space in First Class on individual services, Holders of Rail Rovers and BritRail passes can also upgrade in the same way.

The new Weekend First upgrades are available as follows:

· Journeys between either London or Stevenage and stations to Doncaster, Selby, Brough or Hull - £15

· Journeys between either London or Stevenage and stations to Wakefield, Leeds, York, and all points north - £25

· Journeys between either Peterborough and all points north (i.e. not to or from London or Stevenage - £15.

Customers wishing to upgrade can purchase the supplement on the train from staff on-board. Please note that Weekend First upgrades cannot be purchased in advance of travel. Weekend First is available only on East Coast services.

Customers can enjoy the First Class complimentary food and drink service when upgrading to First Class using the Weekend First upgrade. Please note that alcohol is not included in the complimentary offer at weekends.

Contact Information

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About East Coast

On Monday to Friday, East Coast operates 155 train services along the East Coast Main Line, linking London King's Cross, the East Midlands, Yorkshire, North East England and Scotland..

Out of normal office hours (17.30 to 09.00 hours) please call 08700 005151 and ask for the duty press officer to be paged.

Visit the East Coast Media Centre at http://www.mediacentre.eastcoast.co.uk for a full image library and press release archive.